Good news for Mac and Windows computer users: Google has recently launched AdWords Editor 9.5. Pay heed to updates when opening AdWords Editor next time and download new version of the program. In case you cannot see any updates, AdWords Editor 9.5 can be loaded directly from the official Google web page.
Upgraded program empowers webmasters with greater control and opens up new vistas helping users to update campaigns by means of comfortable editing instruments such as Location Extensions, Campaign Experiments and plenty of other valuable features that are aimed at boosting productivity of your AdWords campaigns. The key updates of AdWords Editor Program are listed below for your convenience.
1. Location Extensions
Updated AdWords Editor Version 9.5 covers new and current location extensions. Users can now seize the opportunity and generate new location extensions for any desired address, alter existing locations and upload extensions in CSV and XML modes.
2. Campaign Experiments
Webmasters can now perform the following actions to maintain campaign experiments:
- Experiment status and bid multipliers can now be imported and exported both in XML and CSV formats.
- Max. CPM bid multiplier, Default Max. CPC, Display Network Max. CPC, can now be applied and edited at the ad group level.
- Experiment status at the ad group/ad/keyword level can be also applied and edited.
- Max. CPC bid multiplier can be applied and edited at the keyword level.
3. Background Download
Another magnificent opportunity available in the updated program is the ability to work with accounts and in the meanwhile download them in the background. This is a great chance to save time and energy that can be wasted on waiting while the download cycle will be finished.
According to Google all the mentioned above implemented improvements were based on users’ feedback. Well, it is also supposed that next time you will log into your AdWords Editor account, you will be prompted to get a new upgraded version of the program. Enjoy!